There are many benefits to start a business blog. It is a communication vehicle for important messages and a friendly interactive way to stay in touch with your customers or fans.
With over 156 million public blogs in existence, there are blogs that thrive and others that fail. For as many great blog posts, there are a greater number of poorly written or tasteless blogs.
So what is a blog? According to Wikipedia, a blog is a blend or part of the term “web log.” It is usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
An advantage of a blog is that it is interactive. It is simply connecting visitors with your blogs. It is about reaching into the blogosphere and tapping into unknown potential future customers. Whether your business has a blog or you would like to start one, here are a few tips to keep in mind.
What is the purpose of the blog. Are you trying to increase sales, awareness, or recognition? Ask yourself this; what do you like to read in a blog? Start with a goal in mind, keep it simple and provide quality content.
Start conservatively. Whether you have the ambition to blog several times a day, it might be easier to build a blog into a weekly work plan. It will be beneficial to have a solid blog with relevant content than one that is poorly written due to of lack of time.
Engage your viewers. Try and make your blogs conversational. When someone leaves a comment on your blog, take advantage and reply. This brings life to your blog and you will create a loyal following with return fans/viewers/customers.
Create sharing buttons. Let your customers and fans share your great content by simply adding other social media buttons. If they feel strongly about your blog, let them be your “word-of-mouth” marketeers.
It takes time to build a loyal following. Demonstrate your expertise by producing highly valuable content, make it visible and let the blogosphere do the rest.