Timing is everything when you are trying to reach out to the masses. It is important to know when to tweet or post on Facebook, send an email or blog. The traditional 9am to 5pm computer login is gone, as the Internet never shuts down. It is constant, global and 24/7.
Social media is social interaction. If you want that window of opportunity to grab someone’s attention, it is best to deliver content at times when other people are not delivering as much content. This will enable a better chance to gain attention.
A recent research conducted by Hubspot found some surprising results. For Twitter, it is best to tweet late in the day and late in the week. Naturally if you are tweeting Pacific Standard Time (PST), remember the time zones for the Eastern Standard Time (EST). Think about the followers on EST and plan accordingly. Tweet as often as possible since followers are used to 144 characters or less and if they don’t like it, they can skip that tweet.
For Facebook, it is best to post on weekends since many employers block Facebook in the office. Unlike Twitter, post every other day. Facebook is popular during the lunch hours, so it is good to update your page around midday.
Did you know that email gets more attention on the weekends when people have additional time to read over them? The highest email traffic tends to be early mornings on the weekends.
If blogging is your most effective social media tool, it is best to blog early in the morning, before traditional working hours. Most people like to read their blogs when they sit down for that first cup of coffee or lunch. Depending on your blogging software, you can set your communications ahead of time so you don’t have to set you alarm clock to 6am to post your blog.
It helps to know your audience, but if you do not, try your own survey. Ask your core target group and spend time to understand your individual audience. You can action the best course of treatment and you may see more results if you Tweet late, Facebook on weekends, email early and blog before the lunch hour.