Use Testimonials to Build Stronger Brand Stories
If you want to build your brand, try testimonials. Customer stories or testimonials will establish an emotional connection to your brand. They are immediate word-of-mouth... Read More
Four Tips on Giving Your Brand a Boost
During the height of the economic downfall, businesses downsized and kept only the core departments. Now that the recession is over, there are many businesses... Read More
What is Your Elevator Speech?
In the span of an elevator ride or approximately thirty seconds, what would you say to make an impression for a future venture capitalist, a... Read More
Are Your Goals SMART?
The next time you set a business goal, career goal or financial goal, think SMART. It is a highly effective model used to achieve and... Read More
What is Your SWOT?
The SWOT analysis is a very valuable tool to use for your business needs. If you know your strengths, weaknesses, opportunities and threats, you will... Read More