Use Testimonials to Build Stronger Brand Stories
If you want to build your brand, try testimonials. Customer stories or testimonials will establish an emotional connection to your brand. They are immediate word-of-mouth... Read More
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Four Tips on Giving Your Brand a Boost
During the height of the economic downfall, businesses downsized and kept only the core departments. Now that the recession is over, there are many businesses... Read More
Branding 101: How to Write a Press Release
A press release is a news-story, written in third person objective point of view that adds newsworthy value for the media to report it out.... Read More
Handy Tips for Building a Powerful Landing Page
What is a landing page and why is it important? A landing page is your clear call to action on your website. It is a... Read More
What is Your Elevator Speech?
In the span of an elevator ride or approximately thirty seconds, what would you say to make an impression for a future venture capitalist, a... Read More
Are Your Goals SMART?
The next time you set a business goal, career goal or financial goal, think SMART. It is a highly effective model used to achieve and... Read More
Content Writing 101: Relearning Your ABC’s in the Era of LOL and :-)
The Internet and social media have influenced how we write. How many times have you seen abbreviated words like LOL or numbers and words like... Read More
The Power of Earned Media: Ways to get Free Publicity
If there is no advertising budget to promote your business, try “earned media.” Earned media or “free media” is one of the most efficient and... Read More